highlighted projects

(4/6) Froot Juice Instagram Stories

Category: University Assignment | Year: 2021 | Core Software: After Effects

During my studies of my Honours degree in Digital Media & Interaction design at Edinburgh Napier University, I was presented with a theoretical brief to create a series of promotional motion graphics for a juice company named ‘Froot’.

The deliverables were intended to be used as Instagram stories on the company’s account and had to showcase their organic Mango & Strawberry juice product whilst highlighting the companies key values of freshness and sustainability and the global nature of their ingredient sourcing.

I employed a bright, distinct and colourful visual style, relevant symbolism and flowing motion design to highlight the product across the series of videos which reflected the key points mentioned in the brief.